This blog is escpecially created for an elective course from the TU Delft: Advertising. Our team is called E-volution and consists of 3 team members. Through this blog we want to communicate our process, progress and final results to everyone who is interested. Intermediate reports will be uploaded soon. The topic of the course this year is electric family cars. First, an introduction to the car we chose to advertise:
The electric car we chose to make an ad for is the Tesla Model S. This model will be available in 2012 and will cost around 49000 dollar (base price); thus perfect for this elective course. The features of the Tesla Model S will be displayed here below. The specs are copied from the Tesla website (url: http://www.teslamotors.com/models/specs):
More space, more comfort:
Smooth, uninterrupted acceleration. Control in an instant. Feedback and information within arm's reach. Comfort surrounds the driver. Carry anything needed for a day, a trip, an unexpected shopping spree. The Model S offers luxurious space, seating for five adults and two children, and a second cargo area under the hood.
- Seating for 7
- More cargo space than typical sedans
- Premium interior styling
Around town, across the country:
Choose from one of three battery pack options to suit typical driving needs: 160, 230, or 300 miles per charge. Concerned with Range Anxiety? Like the Roadster, the Model S is engineered to plug into nearly any outlet, anywhere in the world. With the ability to recharge in 45 minutes, the car begs to be driven everywhere you want to go.
- 160, 230, or 300 mile range pack
- 45 minute QuickCharge
Make no sacrifice:
Model S performance is second to none. The Model S powertrain offers instant torque at the driver's request. Though designed for comfort, safety, and utility, the coveted Model S does not sacrifice performance. Command control and the Model S delivers the power, acceleration and precise handling of a sports car with quiet simplicity.
- 0-60 in 5.6 seconds
- 120 mph top speed
Vehicle technology at its finest:
The Model S powertrain features a liquid-cooled, floor-mounted battery pack and single-speed gearbox. The body design is of stamped aluminum and provides top-notch aerodynamics, style, and safety. The 17-inch touchscreen with in-car 3G connectivity means quick access to streaming radio, gps navigation, restaurant recommendations, and movie showtimes.
- Leading electric powertrain
- 17-inch touchscreen with 3G connectivity
- Amazing aerodynamics
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| Source: Tesla website (link: http://www.teslamotors.com/sites/default/files/front_3_4_static.jpg) |
This is E-volution's very first blog-article for now. Stay tuned for more interesting news regarding the ad-development for the Tesla Model S.
Keep reading!
E-volution
